Anxiously awaiting touchdown onto US soil after yet another long deployment in Afghanistan, Kevin came to us with a new mission: help him launch his own home improvement business so he could provide for his family as he reentered civilian life.

With the home renovation industry was already heavily saturated. We knew he needed to stand out and quickly build trust with his potential customers.

Like nearly all of our projects, we started with several brand strategy sessions which lead to creating a unique brand that told the story.

Woodshed delivered a professional identity package that communicated trust and safety, and told the story of his time as a Navy Seabee — helping him stand out in a crowded market.

We developed a logo and cohesive identity package inspired by his Navy background, before designing and producing high-end business cards and a series of other items that would help him build trust and appeal to his specific target market segment (primarily upper-middle class working moms).

We also developed a website that introduced Kevin as the face of the business, showcased some of his recent work, displayed a few happy client reviews, and encouraged website visitors to schedule an estimate — all in a digestible single-page format that his busy target market would love.

K6HomeServices.com →