Janet came to us with an idea to design and produce a limited-edition wall calendar featuring some of her favorite shots of music legends.

Janet Macoska has cultivated a reputation as one of the world’s premier live music photographers — her work has been on display at the Rock & Roll Hall of Fame and Museum, The Grammy Museum, and several other exhibitions around the world. While Janet had previously licensed her images, she had never taken on a project of this magnitude herself and needed help executing design, production, web development, and order fulfillment. That’s where we came in.

Our in-house creative team consulted with the artist and provided a personal rebrand as well as art direction, layout and design of the calendar, and designed and developed an accompanying website.

In just 3 months, her new website converted over 10x the industry average, with nearly half the industry benchmark for abandoned-cart instances, and recouping her design & print investment within just 34 days.

Our production department also managed the full-color 1,000-piece print run, ensuring the final product lived up to the artist’s expectations and delivered a memorable product for her customers.

Through our fulfillment program, we provided everything from packaging to warehousing, inventory, shipping labels, and post-shipment order tracking.

All of this made for a relatively hands-off experience for the artist, allowing her to focus solely on sales and promotion.

Hiram College Mural Article →